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Make it simple Once you have the brain's attention, you then Industry Email List need to make processing your story and message simple. Don't say too much and keep the form simple. After just 0.3 seconds, the good advertisements can be distinguished from Industry Email List the bad. Furthermore, it turns out that ads that evoke positive emotions and are simple are the most effective. Even if the ad comes from a brand with a high brand awareness, this is related to a quick Industry Email List brain response. The more time the brain needs to process an ad, the less attractive the ad is found.

The clarity of your expressions is therefore very Industry Email List important in addition to originality. 6. Make it logical, tangible and recognizable According to behavioral psychology, the reptilian brain is constantly looking for recognizable, easy to Industry Email List understand and simple information. That is why it is good to make the benefits and properties of your product or service concrete. Examples help with this. Communicating in a logical order also Industry Email List helps the brain. This makes it easier to follow and maintain attention. This is similar to telling a story. A good story also has a logical structure, is easy to recognize and keeps the attention.

Use Simple Language Simple language is nice for Industry Email List the brain, because everyone can easily process it. Not something you want to ignore because 2.5 million Dutch people over the age of 16 have trouble reading and writing. Simple writing Industry Email List means choosing words that most people use. And since our brain would rather be lazy than tired, it is smart if you save up to 60% reading time with a simple text. In addition, with simple texts you Industry Email List achieve 25% more often that the readers do what you ask of them. 8. Go for the magic of three People are used to thinking 'in three'. Why? That magic of three ties into the primeval brain .